Twitch partners with Warner Music to host original music programming

One week after coming to terms with the National Music Publishers’ Association (NMPA), Twitch has signed a deal with Warner Music Group. In partnering with the record label, a first for the Amazon-owned platform, the company says Warner Music will launch dedicated channels for some of its artists, including the likes of Bella Poarch and Saweetie. The label will also create a standalone channel that will air original programming from its IMGN production house.