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Twitch partners with Warner Music to host original music programming

I. Bonifacic

26 Sept 2021

The record label will use the company's new content reporting system.

One week after coming to terms with the National Music Publishers’ Association (NMPA), Twitch has signed a deal with Warner Music Group. In partnering with the record label, a first for the Amazon-owned platform, the company says Warner Music will launch dedicated channels for some of its artists, including the likes of Bella Poarch and Saweetie. The label will also create a standalone channel that will air original programming from its IMGN production house.

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