I Help Organizations Turn Chaos Into Clarity
ABOUT
Chadd SJ Ciccarelli is the author of the series "It’s All Trash Til It’s Cash" and a trusted advisor helping founders and teams turn raw ideas into real value through creative, innovation-ready cultures.
Chadd SJ Ciccarelli is the operator you bring in when there’s no room for error and everything’s on the line.
A former Amazon executive and board member, Chadd didn’t just execute—he helped build the blueprint. He launched core programs like Sponsored Products, created the Innovation Grants initiative, and helped develop Amazon’s private label empire. He scaled teams and systems across Europe, the UK, APAC, and the U.S., generating hundreds of millions in revenue while staying two steps ahead of the curve.
As a Bar Raiser and a recognized authority on Amazon’s Working Backwards process—personally conducting over 1,000 interviews and shaping the leadership bench behind some of Amazon’s biggest wins.
Beyond Amazon, he led streaming innovation at Sumerian Records and helped fuel Zillow’s early growth. Chadd doesn’t just build teams—he builds ecosystems that deliver under pressure, every time.
Now as an author, speaker, and mind mechanic he teaches others how to think clearly, move fast, and win when the margins are razor-thin and the mission matters.
Author of "It's All Trash Til It's Cash: Applying Amazon's Blueprint for Builders"
● Harness the power of Amazon’s Leadership Principles to deliver results and build trust.
● Master the STAR Method to uncover exceptional talent and make every hire count.
● Apply the Working Backwards Process to turn ambitious ideas into customer-driven solutions.
● Navigate toxic environments with integrity, resilience, and strategic clarity.
● Build models, teams, and careers that succeed and endure.
PUBLICATIONS
Helping founders and creative teams turn raw ideas into scalable, revenue-generating ventures.
Former Amazon executive with 10+ years leading global sales, launching Prime Day & Launchpad, and scaling business units into hundreds of millions.
Past roles include early sales at Zillow and SVP at Sumerian Records, where I built streaming platforms and reimagined digital growth.
INTERVIEWS
Chadd has been featured in interviews sharing insights on innovation, sales, and turning bold ideas into scalable ventures—drawing from his experience at Amazon, Zillow, and Sumerian.
AS FEATURED IN
