Some Work

I work across sales leadership, streaming and media strategy, and the ventures I build on the side. Most of what I make starts with a practical question, what would have to be true for this to work, and how would we know

Streaming Revenue Lab

Streaming promises endless choice, then does the arithmetic on what it costs to keep the lights on. Streaming Revenue Lab makes you do that arithmetic yourself. Three business models, twelve months, one honest question: when does the money start to make sense? The numbers are invented. The lessons are not. Click here to find out for yourself.

Working Backwards Studio

A guided workspace for turning an early idea into a customer-led launch brief. It covers the customer and problem, evidence, the desired outcome, a future press release, FAQs, assumptions and experiments, so you can test what matters before you build. Click here.